The name ‘elevator pitch’ reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes and is widely credited to Ilene Rosenzweig and Michael Caruso (while he was editor for Vanity Fair) for its origin.
So we should have an elevator pitch for Supertitle. In fact, we should have one that’s shorter than 60 seconds – because both teachers and students are busy people. More than that – it needs to be language independent – although Supertitle needs a group of bilingual students to work, we do a fair amount of work with students who have no functional English at all.
So we put together a first attempt.
Hopefully this gives people a rough idea what happens and how it helps – I tried it with a group on Tuesday and we were pleasantly surprised with how well it went.